Performance Marketing.
Paid campaigns managed against revenue and pipeline, not just clicks and impressions.
What this covers.
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Campaign strategy across the paid channels that fit your audience
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Landing page alignment so paid traffic converts once it arrives
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Conversion tracking and attribution set up properly before spend increases
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Ongoing bid, budget and creative optimisation
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A/B testing on ad creative and targeting
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Monthly reporting tied to cost per acquisition and revenue, not vanity metrics
A clear process from audit to compounding growth.
Five stages, each ending in something you can see, click or sign off.
- 01/
Technical audit
Full crawl and technical audit, prioritised by projected ranking and revenue impact rather than ticket count.
DELIVERABLEPrioritised audit and fix list
- 02/
Technical fixes
Indexing, Core Web Vitals and template-level SEO issues fixed in priority order.
DELIVERABLEFixed technical foundation
- 03/
Content & CRO strategy
A shared content architecture and conversion testing roadmap built around real search intent.
DELIVERABLEContent plan and test roadmap
- 04/
Execution
A rolling editorial and testing calendar executed against the strategy.
DELIVERABLEPublished content, live tests
- 05/
Reporting & optimisation
Monthly reporting tying performance directly to revenue, with the plan adjusted against what is converting.
DELIVERABLEMonthly report and backlog
The right tools for your growth programme.
We choose what your team can maintain. If a simpler tool does the job, we will say so.
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SEO & ANALYTICS
- Screaming Frog
- GA4
- Google Search Console
- Ahrefs
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CONTENT
- HubSpot
- Contentful
- Editorial calendar tooling
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CRO & TESTING
- Hotjar
- Google Optimize alternatives
- Server-side testing
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REPORTING
- Looker Studio
- Revenue attribution modelling
Questions about Performance Marketing.
Answers to what clients ask us most before a project starts. Don't see yours here - just ask.
Contact Us01/ Which platforms do you run campaigns on?
Depends on where your audience actually is - Google, Meta and other platforms are all considered against your specific goals.
02/ Do you also build the landing pages campaigns point to?
Yes, and aligning the landing page with the ad is usually as important as the campaign targeting itself.
03/ How do you measure success beyond clicks?
Conversion tracking and attribution tied to actual revenue and pipeline, reported monthly against agreed targets.