Ecommerce SEO.
SEO built specifically for storefronts, where category structure and product content decide most of the outcome.
What this covers.
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Category and navigation structure audited for both shoppers and search engines
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Product page optimisation at scale across large catalogues
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Technical SEO specific to ecommerce platforms - faceted navigation, duplicate content, page speed
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Content strategy for category pages and buying guides
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Internal linking built to support both new and existing products
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Monthly reporting tied to organic revenue, not just traffic
A clear process from audit to compounding growth.
Five stages, each ending in something you can see, click or sign off.
- 01/
Technical audit
Full crawl and technical audit, prioritised by projected ranking and revenue impact rather than ticket count.
DELIVERABLEPrioritised audit and fix list
- 02/
Technical fixes
Indexing, Core Web Vitals and template-level SEO issues fixed in priority order.
DELIVERABLEFixed technical foundation
- 03/
Content & CRO strategy
A shared content architecture and conversion testing roadmap built around real search intent.
DELIVERABLEContent plan and test roadmap
- 04/
Execution
A rolling editorial and testing calendar executed against the strategy.
DELIVERABLEPublished content, live tests
- 05/
Reporting & optimisation
Monthly reporting tying performance directly to revenue, with the plan adjusted against what is converting.
DELIVERABLEMonthly report and backlog
The right tools for your growth programme.
We choose what your team can maintain. If a simpler tool does the job, we will say so.
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SEO & ANALYTICS
- Screaming Frog
- GA4
- Google Search Console
- Ahrefs
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CONTENT
- HubSpot
- Contentful
- Editorial calendar tooling
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CRO & TESTING
- Hotjar
- Google Optimize alternatives
- Server-side testing
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REPORTING
- Looker Studio
- Revenue attribution modelling
Questions about Ecommerce SEO.
Answers to what clients ask us most before a project starts. Don't see yours here - just ask.
Contact Us01/ How is ecommerce SEO different from standard SEO?
Ecommerce sites have unique technical challenges - faceted navigation, large catalogues, seasonal products - that standard SEO approaches do not fully address.
02/ Can you fix category structure without disrupting the current site?
Yes, with a redirect and rollout plan that protects existing rankings during the change.
03/ Does this work alongside a Shopify or WooCommerce build?
Yes, and it is often most effective when planned in alongside a storefront build or migration rather than after the fact.