Ecommerce UX/UI Design.
Storefront design built around how people actually shop, tested against real product data instead of tidy sample content.
What this covers.
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User research and journey mapping specific to your customer base
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Category and navigation structure designed around how shoppers search
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Product page and checkout design optimised for conversion
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Mobile-first design, since most ecommerce traffic is on a phone
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A design system your team can extend for new campaigns and products
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Usability testing before launch, not just internal sign-off
A clear process from shopper research to a design that converts.
Five stages, each ending in something you can see, click or sign off.
- 01/
Research and journey mapping
We study your customers, how they search and buy, and your analytics to see where shoppers struggle.
DELIVERABLEResearch summary and journey maps
- 02/
Structure and wireframes
We design navigation, categories and key page layouts before any visual design.
DELIVERABLESite structure and wireframes
- 03/
Design
We design product pages, category pages and checkout mobile first, around real product data, with a reusable design system.
DELIVERABLEScreen designs and design system
- 04/
Test with real users
We test a clickable prototype with real shoppers and fix what confuses them before launch.
DELIVERABLETested prototype
- 05/
Hand off or build
We hand the design to your developers, or take it through to a full Shopify or WooCommerce build, whichever fits your team.
DELIVERABLESpecs and assets, or a built store
The right platform for your store.
We choose what your team can maintain. If a simpler tool does the job, we will say so.
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DESIGN
- Figma
- Figma prototypes
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BEHAVIOUR
- Hotjar
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HANDOFF
- Figma Dev Mode
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STORE PLATFORMS
- Shopify Plus
- Shopify
- WooCommerce
Questions about Ecommerce UX/UI Design.
Answers to what clients ask us most before a project starts. Don't see yours here - just ask.
Contact Us01/ Do you redesign an existing store, or only build new ones?
Both - many engagements start as a redesign of an underperforming storefront rather than a full rebuild.
02/ How do you know a design will convert before launch?
Usability testing with real users and real product data, plus benchmarking against your current analytics.
03/ Does this include the build, or just the design?
We can deliver design only, or design through to a full Shopify or WooCommerce build - whichever fits your team's setup.