Ecommerce Growth & CRO.
Structured testing and optimisation on the pages that actually move revenue, not just traffic.
What this covers.
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Conversion audit of your current funnel, from landing page to checkout
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A prioritised testing roadmap based on impact, not guesswork
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A/B testing on product pages, category pages and checkout
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Analytics and tracking setup so results are measurable, not assumed
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Ongoing optimisation as a continuous programme, not a one-off project
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Monthly reporting tied to revenue and conversion rate, not vanity metrics
A clear process from funnel audit to revenue growth.
Five stages, each ending in something you can see, click or sign off.
- 01/
Funnel audit
We study your analytics and the path from landing page to checkout to find where shoppers drop off.
DELIVERABLEFunnel audit
- 02/
Testing roadmap
We rank test ideas by likely impact on revenue and effort.
DELIVERABLEPrioritised testing roadmap
- 03/
A/B testing
We test changes on product pages, category pages and checkout with real traffic.
DELIVERABLELive tests on key pages
- 04/
Roll out the winners
We make winning changes permanent and move on to the next test.
DELIVERABLEWinning changes live in the store
- 05/
Report on revenue
We report on conversion rate and revenue from each test, not vanity metrics.
DELIVERABLEMonthly report tied to revenue
The right platform for your store.
We choose what your team can maintain. If a simpler tool does the job, we will say so.
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ANALYTICS
- GA4
- Google Tag Manager
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BEHAVIOUR
- Hotjar
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TESTING
- Server-side testing
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STORE PLATFORMS
- Shopify Plus
- Shopify
- WooCommerce
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REPORTING
- Looker Studio
Questions about Ecommerce Growth & CRO.
Answers to what clients ask us most before a project starts. Don't see yours here - just ask.
Contact Us01/ How is this different from general digital marketing?
CRO focuses specifically on turning existing traffic into more revenue, rather than acquiring new traffic - the two work well together but solve different problems.
02/ How long before we see results?
Early tests can show movement within weeks; a full optimisation programme typically shows compounding results over three to six months.
03/ Do you need a minimum amount of traffic to run tests?
Meaningful A/B testing needs enough traffic to reach statistical confidence - we will tell you honestly if your volume is better served by qualitative research first.