Performance Marketing.
Paid campaigns managed against revenue and pipeline, not just clicks and impressions.
What this covers.
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Campaign strategy across the paid channels that fit your audience
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Landing page alignment so paid traffic converts once it arrives
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Conversion tracking and attribution set up properly before spend increases
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Ongoing bid, budget and creative optimisation
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A/B testing on ad creative and targeting
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Monthly reporting tied to cost per acquisition and revenue, not vanity metrics
A clear process from tracking audit to revenue reporting.
Five stages, each ending in something you can see, click or sign off.
- 01/
Audit ad accounts and tracking
We review your current campaigns, spend and results, and check that sales and leads are tracked correctly.
DELIVERABLEAccount and tracking audit
- 02/
Strategy and budget
We choose the right channels, audiences and budget split based on your revenue and lead goals.
DELIVERABLEChannel plan and budget split
- 03/
Launch campaigns
We set up campaigns, ad copy, creatives and landing pages, with conversion tracking in place from day one.
DELIVERABLELive campaigns with conversion tracking
- 04/
Optimise every week
We cut what is not working and move budget to the ads, keywords and audiences that bring sales.
DELIVERABLEWeekly changes log
- 05/
Report on revenue
You get a clear report on spend, leads, sales and cost per result, not just clicks.
DELIVERABLEMonthly report on spend, leads and sales
The right tools for your growth programme.
We choose what your team can maintain. If a simpler tool does the job, we will say so.
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AD PLATFORMS
- Google Ads
- Meta Ads
- LinkedIn Ads
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TRACKING
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
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REPORTING
- Looker Studio
Questions about Performance Marketing.
Answers to what clients ask us most before a project starts. Don't see yours here - just ask.
Contact Us01/ Which platforms do you run campaigns on?
Depends on where your audience actually is - Google, Meta and other platforms are all considered against your specific goals.
02/ Do you also build the landing pages campaigns point to?
Yes, and aligning the landing page with the ad is usually as important as the campaign targeting itself.
03/ How do you measure success beyond clicks?
Conversion tracking and attribution tied to actual revenue and pipeline, reported monthly against agreed targets.