AI SEO / AIO.
Optimising your content and site structure for AI-driven search and answer engines, alongside traditional search rankings.
What this covers.
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An audit of how your content currently appears in AI-generated answers
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Structured data and content formatting that AI systems can parse and cite
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Content strategy built to answer questions directly and clearly
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Technical setup for AI crawlers alongside traditional search engine crawlers
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Monitoring of visibility across AI search tools, not just traditional rankings
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Ongoing adjustment as AI search behaviour continues to change
A clear process from AI visibility audit to adapting as search changes.
Five stages, each ending in something you can see, click or sign off.
- 01/
AI visibility audit
We check how your brand and content show up today in Google AI Overviews, ChatGPT and Perplexity.
DELIVERABLEAI visibility audit
- 02/
Structure your content
We add structured data and formatting that AI systems can read and cite, and set up your site so AI crawlers can follow it.
DELIVERABLEStructured data and crawler setup
- 03/
Answer-first content
We write content that answers your buyers' questions directly and clearly.
DELIVERABLEContent that answers key questions
- 04/
Monitor AI search
We track your visibility across AI search tools, not just traditional rankings.
DELIVERABLEMonthly AI visibility report
- 05/
Adjust as it changes
AI search behaviour keeps shifting, so we update the plan as it does.
DELIVERABLEUpdated plan and backlog
The right tools for your growth programme.
We choose what your team can maintain. If a simpler tool does the job, we will say so.
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SEARCH & ANALYTICS
- Google Search Console
- GA4
- Ahrefs
- Screaming Frog
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AI SEARCH WE TRACK
- ChatGPT
- Perplexity
- Google AI Overviews
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CONTENT
- HubSpot
- Contentful
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REPORTING
- Looker Studio
Questions about AI SEO / AIO.
Answers to what clients ask us most before a project starts. Don't see yours here - just ask.
Contact Us01/ What is AIO / AI SEO?
Optimising for how AI-powered search and answer tools find, understand and cite your content, which uses different signals to traditional search rankings.
02/ Does this replace traditional SEO?
No - it works alongside it, since traditional search and AI-driven search both matter and often reward similar underlying content quality.
03/ How do you measure success here, since it is a newer field?
Visibility tracking across AI tools where possible, combined with the same content-quality fundamentals that support traditional SEO.